Project Information丨項目信息
Project Year丨項目年份:2022
Location 丨項目地址: 簡陽 騰沖
Project Leader丨項目負(fù)責(zé):王璐瑩
Space Designer丨空間設(shè)計:鄧天舟
Deepening Designers丨深化設(shè)計:張旭 涂望
Project Area丨項目面積:1000㎡“華溢于表,派源于質(zhì)”
"Better Performance with Better Quality"
“保護動物,健康人類”
該項目是一家專注于獸用生物疫苗、抗體、診斷試劑、獸藥等動保產(chǎn)品研發(fā)、生產(chǎn)、銷售和技術(shù)服務(wù)于一體的企業(yè)。本次項目主要設(shè)計區(qū)域是華派集團四川簡陽總部與云南騰沖華宇生產(chǎn)基地。
The project is an enterprise that focuses on the R&D, production, sales and technical services of animal protection products such as veterinary biological vaccines, antibodies, diagnostic reagents and veterinary drugs. The main design areas of this project are the headquarters of Huapai Group in Jianyang, Sichuan and the production base of Huayu in Tengchong, Yunnan.
「 華 派 HPBG 」
本空間面積120㎡,只有一個入口,因此采用”回“字形動線,以逆時針的方向進行講解。視覺中心點則是采用基因模型作為主設(shè)計元素,體現(xiàn)其行業(yè)特性,下方的展柜使用華派集團的英文縮寫“HPBG”作為柜體變形而來。
This space covers an area of 120 ㎡ and has only one entrance, so it uses the "back" moving line to explain in a counterclockwise direction. The visual center is to use the gene model as the main design element, reflecting its industry characteristics. The display cabinet below uses the English abbreviation "HPBG" of Huapai Group as the cabinet deformation.
整體地面采用深灰色、淺灰色、白色地膠進行造型分割,與頂面的石膏板造型和圓形燈膜上下呼應(yīng),更加具有層次感。
The overall ground is divided by dark gray, light gray and white floor glue, which echoes with the gypsum board shape and the circular light film on the top surface, and has a sense of hierarchy.
用藍(lán)色作為引導(dǎo)去串聯(lián)起內(nèi)容與榮譽,配上凹凸有致的展陳形式,給參觀者感受層次結(jié)構(gòu)的不同。
Blue is used as a guide to connect the content and honor, and the concave-convex display form is used to give visitors a sense of hierarchy.
墻面沿用同色調(diào)的玻璃與其他材質(zhì)形成對比,以此來放大參訪者的感官,體現(xiàn)出空間的延伸性。
The same color glass is used to contrast with other materials on the wall to magnify the visitors' senses and reflect the extensibility of the space.
「 華 宇 」
序廳 Lobby
進入序廳,映入眼簾的是一個5.2*6.4米的LED大屏幕,體現(xiàn)出華宇的實力雄厚。序廳主要強調(diào)了關(guān)于生物安全的重要性與國家政策的大力支持,符合當(dāng)下行業(yè)發(fā)展趨勢。
Entering the prologue hall, you will see a 5.2 * 6.4 m LED screen, which reflects the strength of Huayu. The preface hall mainly emphasized the importance of biosafety and the strong support of national policies, which is in line with the current industry development trend.
The top surface is customized with a soft film representing the molecular structure shape of the biological profession, which echoes the ground glue shape. The depth of the space is 14.45 meters, which is convenient for visitors to take group photos here.
發(fā)展歷程 Development history
發(fā)展歷程板塊體現(xiàn)出華派集團的基本簡介、生產(chǎn)基地、領(lǐng)導(dǎo)關(guān)懷等內(nèi)容。本空間采用全息投影智能設(shè)備與組合電子屏全方面展示各生產(chǎn)基地的特征與實力。
The development history section reflects the basic introduction, production base and leadership care of Huapai Group. This space uses holographic projection intelligent equipment and combined electronic screen to display the characteristics and strength of each production base in all aspects.
科研實力 Scientific research strength
本空間是重點展示區(qū)域,因此在中間設(shè)計了一個特殊造型來形成視覺中心點,設(shè)計元素則是采用”放大鏡“的造型進行演變得來,體現(xiàn)出生物技術(shù)研究的嚴(yán)謹(jǐn)。造型連接頂面與地面,給人以震撼的感覺。
This space is the key display area, so a special shape is designed in the middle to form the visual center. The design elements are evolved from the shape of "magnifying glass", reflecting the rigor of biotechnology research. The shape connects the top surface and the ground, giving a shocking feeling.
頂面采用弧形的燈膜如水一般流暢,代表著公司的發(fā)展可以細(xì)水長流。周邊在配以獨立展臺、觸摸顯示屏、燈箱等形式,更好的展示其產(chǎn)品的多樣性。
The curved light film on the top surface is as smooth as water, which means that the development of the company can flow smoothly. The surrounding areas are equipped with independent exhibition stands, touch screens, light boxes and other forms to better display the diversity of its products.
高效管理 Efficient management
此板塊采用的是展示MES平臺的實時監(jiān)控與廣告一體機的智能化技術(shù),體現(xiàn)該集團的智能化管理與高效率的生產(chǎn)。因此處智能化設(shè)備較多,燈光處理上則選擇燈膜與筒燈分組控制,不會刺眼與曝光,更大程度上給人舒適的感覺。
This section adopts the intelligent technology of the real-time monitoring and advertising integrated machine of the MES platform, reflecting the intelligent management and efficient production of the group. Therefore, there are many intelligent devices. For light processing, the light film and downlight are grouped to control, which will not glare and exposure, and give people a more comfortable feeling.
品牌文化 Brand culture
此區(qū)域全面體現(xiàn)華派人永遠(yuǎn)堅守“華溢于表,派源于質(zhì)”的核心文化和企業(yè)發(fā)展觀。秉承工匠精神,敢于拼搏,勇于創(chuàng)新,始終踐行“保護動物,健康人類”的偉大使命。
This area fully reflects the core culture and enterprise development concept of Huapai people who always adhere to the principle of "China overflows in the surface, and school comes from the quality". Adhering to the spirit of craftsman, daring to fight and innovate, and always practicing the great mission of "protecting animals and healthy human beings".
未來愿景 Future vision
本空間造型上選用體塊將各個部分的內(nèi)容分解開來,對每個內(nèi)容進行詳細(xì)說明,同時頂面采用統(tǒng)一造型和燈帶將內(nèi)容串聯(lián)成一個整體。
In the space modeling, block is selected to decompose the content of each part, and each content is described in detail. At the same time, the top surface uses unified modeling and light belt to connect the content into a whole.